X has added another way for users to share content and ensure that original creators get credit, with the launch of its new clipping option for videos.
As shown in this example screen, now, when viewing a video on X that is 2 minutes or longer, users will be able to select “clip video” from the repost options.
With this, users can choose a specific segment of the original video to share, from 5 to 60 seconds in length (limited to 30% of the original clip). They can then re-post and add their own commentary.
The re-shared clip will include an overlay that displays the creator’s handle, while viewers of the re-shared clip will also be able to easily tap through to the full video to view the full surrounding context.
As per X: “The timestamp shows where the clip sits in the original video, such as 1:14/25:00.”
What’s more, both the creator and the sharing account will be credited with any impressions generated as a result of this process, ensuring that everyone gets an opportunity to earn from X’s Original Creator Rewards program.
This could be a valuable way to drive more video engagement and ensure that creators get more credit and exposure from re-shares of their content.
However, there are also some limitations.
At present, creators don’t have the option to turn off clipping for their videos. The only option to avoid unwanted clips is to delete the original video post, which will result in any clips generated from it also being removed from the app.
X also said that live broadcasts cannot be clipped yet.
However, the clipping tool is another means for X to build on video engagement as the platform looks to double down on what’s driving usage.
In 2023, X reported that video consumption was rapidly rising in the app, and said that it would try to capitalize on this shift with new video features.
It’s taken a couple of years, but in recent months, X has launched an updated livestream studio process, added new video overlay options and rolled out an updated video composer.
X also launched a Video Kickstart Bonus program last month, providing another means for video creators to get paid for their content.
Clipping adds yet another element, which could see more video content and related discussion flowing through X’s network.
X said that clipping is now available in both the iOS and Android versions of the app, with web access coming soon.
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